This social media campaign was created while I was working at the ActOne Group as a graphic designer. It was created to connect with mid-career professionals looking for work that better matched their priorities, including work-life balance. Building on branding initially developed by my creative director, I designed 6 individual posts and a four-slide carousel for Instagram and LinkedIn.
The campagin targeted mid-career professionals seeking employment that better aligned with their priorities. Rather than focusing only on finding a job, the message emphasized finding opportunities that supported individual needs, career goals, and a healthier work-life balance.
Building on the visual identity established by the creative director, I adapted the campaign into a cohesive series of social media graphics for Instagram and LinkedIn. I selected imagery featuring people who reflected the campaign's target demographic and prioritized warm, saturated photography to make the overall messaging feel approachable and optimistic.
